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Free University of Bozen-Bolzano

Bachelor in

Tourism, Sport and Event Management

South Tyrol is one of the most renowned regions in the world when it comes to high quality tourism, sport and leisure activities. What better place to go if you want to study and become a tourism or event manager?

Course description

In this study programme you will learn how to organise targeted events and to create and develop successful communication campaigns targeting a specific audience. Our international staff ensures that you get a comprehensive professional training that will make you a forward-looking expert in this sector.

The course is held at our Campus in Bruneck-Brunico, which regularly tops the ranking of Italian cities for its quality of life, according to the prestigious assessment by Il Sole 24 ORE. Bruneck-Brunico is located at the foot of Plan de Corones, one of the largest ski resorts in Europe.

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At a glance

Bachelor class: L-18
ECTS credits: 180
Duration of the course: 3 years
Courses will be taught in: Italian, German and English (trilingual)
Places available: 100 EU + 4 non-EU
Campus: Bruneck-Brunico, NOI Techpark Bruneck-Brunico
Tuition fees: ca. € 1200 per year

Structure of the course

The first part of the course focuses on learning the basics of Business Management, Political Economy and Law. In the second part of the course, you are expected to define your study programme independently by choosing your specialist modules among those available in the field of Tourism, Sport and Event Management. The course will include theoretical and practical modules, in equal parts.

A specificity of this degree programme is the Tourism Management Club (tmc). Each year, a group of 15 students, on a rotating basis, manages a series of conferences hosting prominent speakers from the business world and academia who discuss current affairs and the latest developments in the tourism, sports and event management business.

Classes take place at the Bruenck-Brunico campus and at the NOI Techpark Bruneck-Brunico.

People

Degree Course director: Prof. Günter Schamel (photo)
Student Representative in the Course Council: Giada Mantovani

Peer tutoring

First-year students will be supported through a personalised tutoring aimed at welcoming them and guiding them in their educational path. Each student will be assigned to a peer tutor, who, for example, will assist them in organising their study activities, in choosing courses to attend or with general questions about student life at unibz.

Exchange programmes and internships

Currently, we offer exchange programmes with partner universities all over the world and we are part of a large network of collaboration with employers in Italy and abroad. This study programme involves a compulsory internship lasting a minimum of 150 hours.

Career opportunities

At the end of this 3-year course, you can apply for the positions of Head of Department, Junior Manager or become a freelance professional in the leisure and tourism industry, in hospitality, in sport clubs or in the management of sport events. You could also work for PR agencies and organisations who manage fairs and conferences. On the other hand, many students choose to continue to postgraduate study for a Master degree course in the same field or in Business Administration.

Well prepared and ready for the job market. On the website of AlmaLaurea you can check statistical data about graduates’ satisfaction and their employability.

go to the survey (in Italian)

Giorgia Pianezzola

Partnerships Account executive AS Monaco | Cultural events

Il corso di Management del Turismo, dello Sport e degli Eventi è stato fondamentale per la mia crescita professionale. Grazie alla formazione ricevuta nel management degli eventi, ho iniziato la mia carriera nel settore culturale. Tuttavia, l'approfondimento anche nel campo dello sport mi ha permesso di intraprendere una nuova carriera nel management sportivo. Il corso, infatti, forma gli studenti nei tre settori, offrendo così la possibilità di accedere a diverse opportunità lavorative garantendo una preparazione completa e solida in ciascun ambito. Il trilinguismo offerto rappresenta un ulteriore valore aggiunto, che consente di inserirsi nel mondo del lavoro con un significativo vantaggio competitivo.

Jonathan Pedrotti

CUSTOMER SERVICE GERMANY AREA, LA SPORTIVA, ZIANO DI FIEMME

In un periodo di costante e continuo cambiamento, flessibilità e capacità di adattamento sono due elementi fondamentali. Il contesto trilingue in cui si sviluppa questo corso di laurea e la possibilità di trascorrere periodi di studio e di tirocinio all’estero mi hanno aiutato a sviluppare queste ed altre competenze in maniera efficace, arricchendo il mio curriculum non solo di nozioni teoriche. Ho avuto la possibilità di trascorrere un semestre in Nuova Zelanda come tirocinante presso un tour operator, e di partecipare ad eventi sia interni che esterni al contesto universitario tra Brunico, Bolzano e Berlino. Sul mercato del lavoro sono stato ben recepito e sono convinto che la formazione ricevuta presso la unibz rappresenti un ottimo biglietto da visita sia in Italia che all’estero.

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Studying at unibz

Living in South Tyrol, Housing, Scholarships, Single Subject Courses and more

Coming to unibz from Abroad

Everything you need to know as a degree-seeking applicant or as an incoming exchange student

Summer Infopoint

You can book a tour of the Bozen-Bolzano campus with one of our Student Ambassadors and have the chance to visit unibz and get a glimpse of your future student life. Visits are available every working day (except university closures), Monday to Friday, from 15 July to 30 August 2024.

If you are interested in visiting the Bruneck-Brunico campus (where this study programme takes place), please send an email to apply@unibz.it to organise a tour.

Application and Admission

You can find all you need to know in order to apply and gain admission to this study programme by browsing through the information below.

Early Bird Application

Application: 03/03 - 06/05/2025 (by noon local time)
Language exams (online): 17/03/2025 (registration: 03 - 09/03/2025) and 16 -17 - 22 - 23/04/2025 (registration: 24/03 - 08/04/2025)
Publication of ranking lists: by 27/05/2025
Payment of the 1st instalment of the tuition fees: by 05/06/2025 (by noon local time)
Enrolment: from 11/07 - 05/08/2025 (by noon local time) 

Late Application (only for EU citizens)

Application: 28/05 - 09/07/2025 (by noon local time)
Language exams (online): 23 - 27/06/2025 (registration: 28/05 - 15/06/2025)
Publication of ranking lists: by 29/07/2025
Payment of the 1st instalment of the tuition fees: by 05/08/2025 (by noon local time)
Enrolment: from publication of the ranking list until 05/08/2025 (by noon local time) 

Additional Application Session (only for EU citizens)

The faculty can open additional application sessions for single study programmes in August and in September if there are available places. More information on additional sessions will be published in due course.  

Preparatory courses and Freshers Days

Intensive language courses: 01 - 19/09/2025 (Monday to Friday, 6 h/day)
Mathematics pre-course: 22/09 - 03/10/2025
Freshers Days: 29 - 30/09/2025

1st semester

Classes: 29/09 - 23/12/2025
Exams (extraordinary session): 11 - 23/12/2025
Holidays: 24/12/2025 - 06/01/2026
Classes: 07/01 - 24/01/2026
Exams: 26/01 - 21/02/2026

2nd semester

Classes: 02/03 - 02/04/2026
Holidays: 03 - 06/04/2026
Classes: 07/04 - 13/06/2026
Exams (extraordinary session): 14 - 23/05/2026
Exams: 15/06 - 11/07/2026

Autumn session

Exams: 24/08 - 26/09/2026

The Advisory Service provides support regarding your choice of study. In many cases a simple call or a short request is enough to get the relevant information (Tel. +39 0471 012100).

Study Course Page - Common Links - Economics and Management

Credits

Photography: IDM Südtirol Alto Adige / Alex Filz