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Free University of Bozen-Bolzano

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Researchers with a fixed-term contract

Serena Lonardi

Serena.Lonardi@unibz.it

Faculty of Economics and Management
Universitätsplatz 1 - Piazzetta dell'Università, 1
39031
Bruneck-Brunico
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Short bio

Serena Lonardi is an Assitant Professor in Tourism Management and Marketing. She graduated in Language mediation for tourism and culture (LM-49) from the University of Trento and got a PhD in Management from the University of Innsbruck (Austria). Before joining unibz, she worked as a Postdoctoral Research Fellow at the University of Verona.

Courses

Current Issues in Tourism Management

30189 · SECS-P/08 · Bachelor in Tourism, Sport and Event Management · IT

Event Management and Planning

30182 · SECS-P/08 · Bachelor in Tourism, Sport and Event Management · IT

Sport and Facility Management

30183 · SECS-P/08 · Bachelor in Tourism, Sport and Event Management · IT

Main Research Areas

Serena’s research interests are in the areas of sustainable tourism, tourism marketing, socio-cultural sustainability in tourism, inner areas and minority languages in tourism. Lately, she has been focusing on understanding sustainable tourists’ online discourses and online behavior in-depth through netnography. 

Selected publications

Lonardi, S., Martini, U., & Hull, J. S. (2020). Minority languages as sustainable tourism resources: From Indigenous groups in British Columbia (Canada) to Cimbrian people in Giazza (Italy). Annals of Tourism Research, 83, 102859.
Lonardi, S., Scholl-Grissemann, U., Peters, M., & Messner, N. (2024). Leveraging minority language in destination online marketing: Evidence from Alta Badia, Italy. Journal of Destination Marketing & Management, 31, 100857.
Lonardi, S. (2022). Minority languages and tourism: a literature review. Journal of Heritage Tourism, 17(3), 342-356.
Lonardi, S., Buffa, F., & Martini, U. (2024). Digital nomadism and tourism development: Stakeholders’ perceptions of an inner area. SINERGIE, 42(2), 91-107.