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Free University of Bozen-Bolzano

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Event type Hybrid Event

LocationRoom BZ E3.20 | Universitätsplatz 1 - piazza Università, 1
Bozen
Location Information

Departments ECO Faculty

Contact Sonia Candura
Sonia.Candura@unibz.it

06 Mar 2025 12:30-13:30

Persuading voters with partisan TV news: a natural experiment using spatial reception data.

Prof. Nicolas Hérault from Bordeaux School of Economics explores the impact of partisan media on voting, showing how Sky News Australia boosted the conservative party's lead

Event type Hybrid Event

LocationRoom BZ E3.20 | Universitätsplatz 1 - piazza Università, 1
Bozen
Location Information

Departments ECO Faculty

Contact Sonia Candura
Sonia.Candura@unibz.it

We estimate the causal effect of partisan media on voters’ choice by exploiting a natural experiment in which Sky News Australia – a conservative 24-hour news channel – became freely available to 8 million people. Using comprehensive national polling-station-level electoral data and variation in broadcast signal strength, we implement a difference-indifferences design comparing voting patterns before and after its 2018 free-to-air launch. We find that exposure to Sky News increased the conservative party's lead by 1.5 percentage points in the 2019 election. Compulsory voting allows us to identify the effect of partisan news in a context unaffected by voter turnout.

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