The competitiveness of wine cooperatives has been frequently debated in the literature with many studies concluding that they are potentially less competitive in pricing their wines than other forms of enterprises, while others have found the opposite. Using two datasets on German winegrowers’ cooperatives as an example, the competitiveness of cooperatives between 2015 and 2020 was compared in hedonic price analyses. Subsequently, a stochastic metafrontier is applied to compare the pricing efficiency of cooperatives and non-cooperatives in the German wine sector with respect to their ability to place wines on the market at prices that reflect their measurable quality attributes.